Just about every vendor that briefs me these days makes a point of telling me how robust business was in the forth quarter. They usually go on to say how good business still is. The obvious conclusion is that going back to October 2009, which is nearly four months ago, business began a noticeable pick up.
Certainly Google’s Q4 earnings last week at just under two billion dollars on revenue of $6.6 billion confirm this. Many companies that buy Google Adwords are the same companies that brief me and presumably some of them read this. This would all seem to mean that recovery is underway.
I still worry about structural economic problems — there aren’t enough jobs and we don’t make enough of the things that we buy, for instance. I also know that a sample of people who call me up to say they’re doing well is not necessarily representative of the whole market. But at this point, I’ll be happy to take half a loaf as long as I know the other half is coming.