The Blog

  • April 25, 2011
  • CRM Idol Is Here

    This is a good idea.

    A bunch of independent analysts led by ring leader Paul Greenberg have launched a competition of sorts aimed at the front office market.  Paulie launched an effort that plays a riff on American Idol, which he calls, appropriately enough, CRM Idol.

    The object of the competition like the show is to identify one smoking hot emerging company and to give it the kind of guidance and exposure that you’d have to pay a VC’s ransom to get any other way.  Check it out here.

    Now, if you are in an emerging company or happen to know one check out the link and see if you want to follow the rules to CRM stardom.  And it could really be stardom of a sort but if you crash and burn the whole CRM community will be watching so this is definitely for serious adults who want to take the whole process seriously.

    The rules and format are simple but they take a bit of explanation so rather than telling you about them here, you’d be best served to checkout the links.

    A couple of things.

    Although this sounds like entertainment because it loosely follows the American Idol competition, do not be misled.  This is a serious situation.  You will be required to pitch your product and you will be critiqued by a panel of industry honchos with serious cred.  Then the serious honchos will tell the world what they think of your efforts.  This is definitely a bluebook to cram for.  The winner gets more or less instant attention in the spotlight, the runners up get some free consulting from the serious honchos with…whatever.

    So check it our, polish up your product and your presentation.  Keep in mind that you need to be a going concern and CRM Idol is not interested in slideware.

    Good luck!

    Published: 13 years ago

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