February, 2011

  • February 15, 2011
  • Jamie Grenney, vice president of social media and online video at Salesforce is our latest interview subject.  In our discussion, Grenney talks about what makes great video for customer outreach and why it’s important.  Grenney also compares video with more conventional forms of communication such as documentation like white papers.  We’re seeing a lot of movement toward video and this interview is a good place to start especially for novices.  Also, see the Beagle Short Tale Awards and Salesforce’s winning entry.  It provides the hardest thing to find when considering usability of new technology — concrete information about efficacy and effectiveness.  Go to http://www.BeagleResearch.com

    Published: 13 years ago


    In keeping with our belief that video will be an increasingly important content medium, we have published our first, a short piece about Beagle.

    http://www.youtube.com/watch?v=fUrDa2HXNTE

    Published: 13 years ago


    I know we’re all busy but I’m taking a moment to honor Ken Olsen who died on Sunday at 84.  Olsen, you might know, was the co-founder and long time CEO of Digital Equipment Corporation.  DEC was once the second largest computer company in the world, second only to IBM, with a market cap of $14 billion.  At one point in the mid-1980s Fortune magazine declared Olsen the most successful entrepreneur in American history.

    DEC’s heyday is already a long time gone, at least by this industry’s sense of time, but I don’t think I overstate it when I say that DEC made all of our jobs possible in one way or another.  At the beginning IBM owned the industry and big iron was not only room filling but air conditioning sucking and bank account draining.

    We think of Apple as the original David against Goliath but long before there was a Macintosh there were PDP-8’s, PDP-20’s and ultimately PDP-11’s and VAX’s, computers that were smaller than mainframes and much less expensive to own and operate.  Mini-computers made it first possible to think of departmental machines that eventually morphed to personal machines.

    Today, when the “Evolution of Computing” slide is trotted out by cloud computing vendors the progression usually skips over the mini-computer leaping from mainframes to client-server but veterans of that age know better.  The mini-computer revolution wasn’t just about hardware it was a social phenomenon.  Mini’s were the first hardware to support a partner ecosystem, unlike the mainframe, which required a court order to accomplish the same thing.

    The iconic accessory of the mainframe was the “glass house” but mini’s had nothing similar.  Mini’s were like a party anyone could attend.  In addition to the ecosystem there were legions of long haired, sandal wearing hippy types with double-E degrees from the universities around Boston, notably MIT but also UMass, who sprouted companies like entrepreneurs south of San Francisco would do a technology generation later.

    Whatever you can point to in computing today, there was at least the seed of a similar idea that took hold on a mini-computer.  One example is all we really need, the Internet got started there.  If you need another, consider synchronous multi-processing.  Ken Olsen, his brother Stanley Olsen and friend Harlan Anderson along with $70,000 in venture capital started it all.

    Olsen was a genius and he wasn’t always right but he was always worth listening to.  He was slow on the uptake for personal computers and lost that battle even though at one point DEC had three different PC models with three different operating systems.  That one slip ended when upstart Compaq bought DEC in 1998.  But DEC was an early advocate of TCP/IP and I recall one DEC World when the company rented the QE2 to serve as a floating hotel to support all of the company’s visitors to Boston.  At that event, which might have been near the company’s peak, they were showing selected customers under NDA a VAX running with a solid state disk that might have had a capacity of 256 MB.  That was unheard of at the time but it made the VAX run very fast.

    So Ken’s gone, it was a great career and his influence spawned much of the industry we have today.  This takes nothing away from other greats like Gordon Moore, Larry Ellison, Mitch Kapor or Dan Bricklin, and many others of course.  In many ways they might agree about Olsen’s huge influence on their careers too.

     

    Published: 13 years ago


    Announces first annual Short Tale Award™ for Excellence in Video Use

    Stoughton, MA, February 8, 2011 — Beagle Research Group, today announced “The Beagle Short Tale Awards” for 2011.  Beagle gives the annual awards for various aspects of video production and use by front office software companies in sales, marketing, service and education.  Denis Pombriant, Beagle’s managing principal said, “We believe video is profoundly changing the way companies communicate with customers and prospects and this award brings recognition to the pioneers as well as encouragement to those using the medium.”  The award is given for excellence in short videos (typically under six minutes) that are produced during the prior year (2010).

    This year’s software vendor winners include Eloqua, Microsoft Corporation, NetSuite, RightNow Technologies, Sage North America, SAS, Salesforce.com, Zuora and a special award to Jess3 a creative agency.  The grand prize for Strategic Use of Video went to Salesforce.com, which produced, among others, a video quantifying the effectiveness of its video library as a sales and marketing tool.  Pombriant also said, “At this stage of a trend we often see unsubstantiated claims of effectiveness for a new technology.  Salesforce, provided the needed proof.”

    A full report including links to all winning videos is available at www.BeagleResearch.com.

    About Beagle Research Group

    Beagle Research Group, LLC is an analyst, consulting and market research organization focused on emerging front office software companies.  Beagle Research investigates market trends and provides analysis and insight to vendors and buyers of front office computing solutions.  Our content is presented in articles, blogs posts and free downloadable reports at multiple locations across the Internet.  The Beagle Short Tale Award and logo are trademarks of Beagle Research Group, LLC.

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    Published: 13 years ago


    Many good things were spawned by Salesforce’s Super Bowl ads. The ads themselves left us curious and wanting to know more, and that was their job.   Salesforce placed some compelling videos on YouTube, one at five minutes and another at two.  Find them here.  For me, the longer video, “Chatter.com: The Making of Do Impossible Things as a Team,” is where Chatter became a star and the videos were where you could find the real information and messaging.

    What I am left with is the notion that Super Bowl ads are so expensive that only companies selling beer and pretzels can make something that tells a story adequately because we already know how to use them.  Trying to introduce a new idea and trying to explain it in thirty seconds is nearly impossible.  Another notion, though, is how powerful and inexpensive YouTube is and what a big market there is for Internet TV.

    Many people have aspects of Internet TV already with devices like Apple TV or whole PCs plugged into their conventional HDTVs.  A new generation of hardware with all the components integrated will surely appeal to a waiting audience.  Once that happens we’ll see more short ads that are not much more than inducements to get viewers to check out a Website or a video.  Possibly, the ads will be simple stubs of the videos.

    If anything, Salesforce’s Super Bowl ads yesterday were a harbinger of that future just as the Beatles videos on Ed Sullivan presaged the appearance and widespread use of music videos.

    As for the ads themselves, they were good animations and powerful incentives for people to learn more about Chatter, so they achieved their purpose.  I would have preferred having the ads connect to the YouTube videos though.  Close to fifteen thousand people have already viewed the longer Chatter videos on YouTube and that number will only grow.  That number, while considerably smaller than for the game, represents the real audience for this new form of collaboration software.

     

    Published: 13 years ago