The Blog

  • February 18, 2013
  • Stanford to Teach Subscriptions Course

    Building Innovative Subscription-Based Businesses
    (BUS-185) is the title of a new continuing studies course planned by Stanford for the spring semester.  The course is all about the subscription businesses we’ve been discussing here for many years.  When a university like Stanford gets around to offering a course like this, it’s a pretty good indication that the subject matter is no longer a fringe idea to say the least.

    Pal, Martin Westhead will lead the discussion for seven weeks on Thursdays from 7:00 to 9:00 pm from April 4 to May 16.  I am not sure if this is available as an online course but if you want to get a head full of knowledge on the subject of subscriptions, this is a good start.





    Published: 11 years ago

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