This just in: females outnumber males on social networking sites. Pingdom did a survey and concluded that 16 out of 19 (84%) social sites have more women populating them than men. The super geek sites Digg, Reddit and Slashdot have more men on them but the popular sites including Facebook, Linked-in and Twitter all have more women visiting them. The average ratio of all sites surveyed according to pingdom was 47% male, 53% female. You can read the article here.
This has huge implications for business. For example, we already knew from more exhaustive research that women account for more than three quarters of domestic spending. If you add that to the pingdom research you must conclude that if you think you can market in cyber space as if you are selling car batteries at half-time, think again and again.