Congrats to Gartner on “New” Award
Think about this:
When I was at Aberdeen Group, I launched the What Works report and award as a way to identify the best CRM implementations of the prior year. It was a pretty successful concept and we uncovered a lot of what was right with CRM at a time when every other analyst firm was playing a version of chicken little. A year later Gartner came out with the CRM Excellence award.
Just a coincidence.
Last year Beagle Research Group came out with the CRM WizKids report and award for innovation in CRM. Just a few days ago, Gartner came out with their inaugural Gartner CRM Innovator Award.
What a small world.