The Blog

  • February 15, 2011
  • Why do we make video? Because it works. Very well.

    Jamie Grenney, vice president of social media and online video at Salesforce is our latest interview subject.  In our discussion, Grenney talks about what makes great video for customer outreach and why it’s important.  Grenney also compares video with more conventional forms of communication such as documentation like white papers.  We’re seeing a lot of movement toward video and this interview is a good place to start especially for novices.  Also, see the Beagle Short Tale Awards and Salesforce’s winning entry.  It provides the hardest thing to find when considering usability of new technology — concrete information about efficacy and effectiveness.  Go to

    Published: 13 years ago

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