What are your marketing metrics?
Please tell me. Send me an email or a post. How do you measure marketing performance? Thanks!
Published: 11 years ago
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Please tell me. Send me an email or a post. How do you measure marketing performance? Thanks!
You must be logged in to post a comment.
Our key marketing metrics, in order of importance…
– ACV closed won, sourced from marketing
– ACV pipeline created, sourced from marketing
– # Opportunities created
– # SQL/SALs created
– # MQLs created
– # Leads created
– # Site visists
Each of the above metrics is then sliced/diced by…
– segment (Ent, Mid, Small)
– product (X, Y, Z)
– campaign (cid1, cid2, cid3)
These metrics are published in a weekly “lead/pipeline waterfall” report that is reviewed by sales, marketing, product and finance leadership.
Nice!