The Blog

  • March 22, 2013

    • What are your marketing metrics?

    Please tell me.  Send me an email or a post.  How do you measure marketing performance?  Thanks!

    Published: 58 days ago


    Discussion

    • March 22nd, 2013 at 5:28 pm

      Our key marketing metrics, in order of importance…
      - ACV closed won, sourced from marketing
      - ACV pipeline created, sourced from marketing
      - # Opportunities created
      - # SQL/SALs created
      - # MQLs created
      - # Leads created
      - # Site visists

      Each of the above metrics is then sliced/diced by…
      - segment (Ent, Mid, Small)
      - product (X, Y, Z)
      - campaign (cid1, cid2, cid3)

      These metrics are published in a weekly “lead/pipeline waterfall” report that is reviewed by sales, marketing, product and finance leadership.

      • March 23rd, 2013 at 3:09 pm

        Nice!

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