The Blog

  • March 22, 2013
  • What are your marketing metrics?

    Please tell me.  Send me an email or a post.  How do you measure marketing performance?  Thanks!

    Published: 5 years ago


    Discussion

    • March 22nd, 2013 at 5:28 pm    

      Our key marketing metrics, in order of importance…
      – ACV closed won, sourced from marketing
      – ACV pipeline created, sourced from marketing
      – # Opportunities created
      – # SQL/SALs created
      – # MQLs created
      – # Leads created
      – # Site visists

      Each of the above metrics is then sliced/diced by…
      – segment (Ent, Mid, Small)
      – product (X, Y, Z)
      – campaign (cid1, cid2, cid3)

      These metrics are published in a weekly “lead/pipeline waterfall” report that is reviewed by sales, marketing, product and finance leadership.

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