Building Innovative Subscription-Based Businesses (BUS-185) is the title of a new continuing studies course planned by Stanford for the spring semester. The course is all about the subscription businesses we’ve been discussing here for many years. When a university like Stanford gets around to offering a course like this, it’s a pretty good indication that the subject matter is no longer a fringe idea to say the least.
Pal, Martin Westhead will lead the discussion for seven weeks on Thursdays from 7:00 to 9:00 pm from April 4 to May 16. I am not sure if this is available as an online course but if you want to get a head full of knowledge on the subject of subscriptions, this is a good start.