Subscription businesses look and, for the most part, act like their conventional cousins. But they also generate much more data than conventional businesses — data that can be instrumental to enabling better management. Measuring and monitoring subscription data provides a wealth of information that subscription companies need to manage and monetize their businesses. Subscription metrics show managers where the business is heading long before conventional measures can.
The 2004 paper that explained how cloud computing would take over the market.
Your platform enables you to leverage information and penetrate new opportunities better and faster than your competition assuming you have a platform that is.
For companies adopting a subscription business model, it all boils down to customer data — how you collect and use it. When migrating from conventional business models mediated by ERP. it’s best to start by understanding the data you generate and use it effectively.